In the media

Danny Gorog talks repeat-dumping hotspots with Yahoo News

A recent feature by Yahoo News has put a spotlight on a frustrating suburban issue: why a single piece of dumped rubbish quickly attracts a mountain of waste.

Looking at exclusive Snap Send Solve data, the article explores how the  Broken Windows Theory, the idea that neglected environments encourage further neglect, is measurable across Australian suburbs.

Our latest 12-month data highlights how quickly a single unresolved issue can grow:

  • 129,521 distinct sites across Australia were flagged by residents for rubbish.
  • 13,629 of those locations (10.5%) were reported more than once, becoming repeat-dumping ground hotspots.
  • 477 sites had more than five reports from concerned locals.
  • Eight out of the top 10 repeat-dump sites were concentrated in Sydney and Melbourne.
As our founder and CEO, Danny Gorog, shared with Yahoo News:
"You just see these areas where someone dumps rubbish, and then suddenly it just explodes with more."

One of the biggest hurdles for residents is figuring out exactly who is responsible for cleaning up rubbish, whether it's a local council, a state authority, or a private business. Snap Send Solve helps by automatically directing Snaps to the responsible Solver.

While authorities ultimately decide how and when to address these reports, letting them know early is key to stopping the cycle.

As Danny explained:
"The more quickly the authority knows about the problem, the faster they can fix it, and the less likely we are to have this ‘broken window’ issue."

Check out the full article here.